Client Case Study: Eye Airports

Objective: Revenue Generation

Eye Airports:

“Our partnership with B.O.M proved a resounding success, representing excellent ROI for Eye Airports. We utilised a range of BOMs marketing services including direct e-marketing campaigns, their creative design service and social media management. From the direct marketing activity, we received over 500 new sales leads and their design team presented us with a really impressive suite of marketing materials, used to great effect by our sales reps.

I would thoroughly recommend B.O.M as a marketing agency partner and as an integral part of the sales process.”

Eye Airports approached us to develop a marketing strategy for their airport media sales business in 2016. The business was experiencing a rapid decline in sales due to a dated cold call approach used by their internal sales team.

Our objective was to evolve their traditional sales model into a marketing-led business in order to generate a regulated flow of warm leads for their internal sales team.

We quickly established their primary need for sales revenue was best met by email marketing campaigns as a direct way to engage with prospective customers.

With no existing marketing department, we then began to build the brand’s digital presence through a mixture of paid and organic social media marketing. Using relevant news articles, infographics and visuals, we were able to create a robust social media plan which subsequently benefited them with an increase in traffic volume to their website. We were then tasked by Eye Airports to address and refresh dated marketing collateral in order to improve the look and feel of the business, to effectively improve its reputation and brand positioning.

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