Client Case Study: Eye Airports
Objective: Revenue Generation
Eye Airports approached us to develop a marketing strategy for their airport media sales business in 2016. The business was experiencing a rapid decline in sales due to a dated cold call approach used by their internal sales team.
Our objective was to evolve their traditional sales model into a marketing-led business in order to generate a regulated flow of warm leads for their internal sales team.
We quickly established their primary need for sales revenue was best met by email marketing campaigns as a direct way to engage with prospective customers.
With no existing marketing department, we then began to build the brand’s digital presence through a mixture of paid and organic social media marketing. Using relevant news articles, infographics and visuals, we were able to create a robust social media plan which subsequently benefited them with an increase in traffic volume to their website. We were then tasked by Eye Airports to address and refresh dated marketing collateral in order to improve the look and feel of the business, to effectively improve its reputation and brand positioning.