MARKETERS WANT CHOICE
More than 95% of marketers say that best-of-breed marketing technology products provide value for the money invested. When evaluating the ROI of specific channels within a marketing cloud or best-of-breed technology stack, marketers consistently rank email marketing highest.
Email marketing is among the top three highest performing channels for 50% of mid-market marketers. When asked to rank the marketing technology that delivers the highest ROI for their business, email ranked No. 1, with content marketing coming in at No. 2.
Regardless of which technology marketers choose, email is also the most used function. More than 70% of marketers with a best-of-breed stack and 67% with a single-vendor marketing cloud use their technology primarily for email marketing.