Client Case Study: Lamppost Banners
Starting out life as Prompt Media, the client’s business had grown and evolved. They wanted the business to undergo a complete rebranding to reflect the true nature of their business. And they urgently needed to increase their Google ranking, generate more leads and create a website that more accurately reflected their business and what they had to say.
This was an exciting and extensive project for BOM. The first step was to create a distinctive new name that would ensure total clarity to what they did as a business.
We needed to come up with some fresh and inspiring new branding. A powerful digital and SEO strategy. And a whole new suite of marketing collateral. Once all this was sorted, we’d launch several email marketing campaigns with their smart new branding and provide the leads they needed to continue to develop the business.
Working closely with our client, we launched “lamppostbanners.com”, taking them from unranked to the top of Google in a matter of months thanks to a bespoke SEO strategy. Our skilled team designed the website to be appealing and user-friendly, with a strong visual impact and lots of engaging content. A provisional email marketing campaign made sure that prospective and existing customers knew all about the relaunch. We researched their target market and sent out ongoing email marketing campaigns which resulted in thousands of leads, surpassing all expectations and providing them with the extra revenue they needed. Lamppostbanners.com now had the strong brand identity they wanted, and a suite of fresh look marketing collateral to go with it.