Email Marketing

We specialise in results driven email marketing campaigns that translate into revenue for our clients.

Workflow Process.

Email Marketing is a highly effective way to kick-start sales conversations with your target audience. We are trusted by a number of leading UK brands to deliver email marketing campaigns, which deliver thousands of leads and six-figure revenue streams.

We manage the full campaign process for you from start to finish, to ensure a stress-free and successful campaign for every client.

Planning.

We’ll start by defining your target audience, email message and – most importantly – your marketing objectives. Once we have established what you want to achieve, we will get to work on creating a campaign, designed with your target audience in mind.

Content.

We craft engaging and succinct email content with your target audience in mind. We will write each email in your brand’s tone of voice, followed by a strong call to action to ensure you receive a flow of inbound sales leads as a result.

Targeting.

We have millions of up-to-date and accurate consumer and business professional email contacts. We can target by geography, demographic, income, interest, behaviours and many more variables. So regardless of how niche your target audience is and how difficult they are to target, we are confident in being able to deliver an email campaign which your consumers will read and react to.

Data Quality.

All the data we use is fully GDPR compliant. We apply a rigorous quality scoring and cleansing process to guarantee your campaign will achieve at least 95% deliverability. We regularly benchmark our internal procedures major ESP (email service provider) policies to maintain perfect sender reputation.

Deliverability.

Spam filters consider a long list of factors when deciding if an email should arrive in an inbox or spam folder. Our design and spam testing tools look at how your campaign will perform before we actually send it.

We test every email we send for you with more than 20 ISPs (Internet Service Providers) to make sure your email marketing campaign passes every single spam filter test and achieves perfect deliverability. We also send all our client’s campaigns from hosted ESP (Email Service Provider) with a perfect sender reputation, meaning it will never go to your recipient’s spam folders.

Reporting.

We only report on KPI’s which are useful to you, such as ROI, number of leads, response rate and average order value. Unlike many email marketing service providers, we don’t focus on open rates, click throughs and deliverability, although we do use this information internally to improve on future marketing campaigns for you.

Case Study: Eye Airports

Project: Revenue Generation

Our objective was to evolve their traditional sales model into a marketing-led business in order to generate a regulated flow of warm leads for their internal sales team. We quickly established their primary need for sales revenue was best met by email marketing campaigns as a direct way to engage with prospective customers.

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