Does Your Business Need Email Marketing?
Start conversations and create quality leads with direct, personalised emails straight to your target prospect’s inbox.
Whether you are looking for a self-service email platform or you’d like us to create and run your campaigns for you; we have everything you need to send beautifully-designed, professional email marketing campaigns to grow your customer base.
How it works.
1. Outline Your Marketing Goals.
We’ll start with a brief from you, getting to understand what you want to achieve from your marketing, be that to generate sales leads, book appointments or create a shoppable newsletter. We’ll create a tailored marketing campaign based purely on achieving those results.
2. Define Your Audience.
With over 1 million business contacts and 15 million GDPR complaint personal contacts, we hold a prospect contact list for almost every business. So, regardless of how niche or broad your target audience is, we are confident in being able to create a bespoke list of your potential customers.
3. Create Compelling Content.
From beautiful bespoke emails designed for your brand, to compelling and engaging emails written by our in-house wordsmith’s, will craft your email campaign with your target audience in mind. And, with a strong call to action we will ensure you receive a flow of inbound sales leads as a result.
4. Send your Campaign.
The technical bit. We test every email we send for you with more than 20 ISPs (Internet Service Providers), meaning your email campaign achieves at least 95% deliverability to your target recipients inbox, to maximise the chance of your target audience reading your email, and responding.
5. Campaign Results.
We only report on KPI’s (key performance indicators) which are useful to you, such as ROI, number of leads, response rate and average order value. Unlike many email marketing service providers, we ignore ‘vanity metrics’, such as open rates, click throughs and deliverability, (although we do closely scrutinise this internally to improve on your future marketing campaigns).
Create your first email campaign
We know you want to focus on what’s most important—running your business. So our smart technology will help find ways to improve your ads and get you better results.
Plus, we’ll provide reports, insights, and ongoing tips, so you can track your progress and make your ads even more successful.
Case Study: Eye Airports
Project: Revenue Generation
Our objective was to evolve their traditional sales model into a marketing-led business in order to generate a regulated flow of warm leads for their internal sales team. We quickly established their primary need for sales revenue was best met by email marketing campaigns as a direct way to engage with prospective customers.