Introduction from one Marketer to another
There’s never been a better time to be a marketer. We have a myriad of online and offline channels that we can use to reach our customers at scale and we have thousands of marketing technologies at our fingertips. There are massive opportunities and endless combinations of tools. So much so that the scale of today’s marketing technology landscape can overwhelm even the most tech-savvy marketers.
Given all of this choice, an all-in-one marketing cloud sounds appealing. It’s sold as the answer to a marketer’s dream: a one-stop-shop to automate complex tasks, analyze huge amounts of data, and deliver personalized, relevant experiences to customers, all through a single vendor.
We wanted to know whether mega-vendor marketing clouds actually fulfill that promise. Is the technology accessible to every marketer? Do marketers actually use all the features? Does an expensive all-in-one suite really deliver the ROI?
Busy marketers don’t have the time or budget to implement all-in-one marketing clouds. We need simple, tailored solutions to keep up with the competition and heightening consumer expectations. We need affordable tools that deliver on the investment and technologies that integrate with one click.
The power of marketing technology is in its ability to meet the specific needs of every organization. Despite the promise of big marketing suites, the future of automation is a marketing stack of hand-picked technologies in which each does its job incredibly well.