HTML vs. Plain Text Emails: Everything You Need to Know

In this article, we’ll provide a thorough overview of HTML and plain text emails. We’ll also explore the key differences and benefits of each. Plain text emails “Plain text” is just how it sounds– plain, simple text, just as you'd normally send. It is text without additional...

MARKETERS WANT CHOICE

More than 95% of marketers say that best-of-breed marketing technology products provide value for the money invested. When evaluating the ROI of specific channels within a marketing cloud or best-of-breed technology stack, marketers consistently rank email marketing highest. Email marketing is among the top three highest...

What are some marketing automation examples?

Marketing automation has helped many marketers streamline their campaigns, improve their efficiency, and increase their ROI. But what exactly can you automate with marketing automation software? Let’s take a look at some common examples. Welcome email Your welcome email is one of the most important emails you can...

Introduction from one Marketer to another

There’s never been a better time to be a marketer. We have a myriad of online and offline channels that we can use to reach our customers at scale and we have thousands of marketing technologies at our fingertips. There are massive opportunities and endless...